José Auriemo Neto, CEO of JHSF Participacoes SA, made it on this year’s BOF 500, which lists the 500 most influential people in the fashion industry. Every year to honor its current honorees, Business of Fashion magazines hosts a gala dinner. Neto was one of these honorees because over the course of the past ten years he has been instrumental in dramatically changing the face of the fashion world in Brazil by bringing in some of the world top fashion brands to his luxury malls. These leading fashion brands include Hermés, Valentino, René Caovilla, Brunello Cuccinelli and Pucci.
JHSF is a real estate company, formerly lead by Jose’s father. The luxury mall is only one of its real estate developing concentration. It also concentrates on developing office buildings, hotels, and various public developments. The development of shopping malls is actually one of its newest and most successful initiatives with Jose leading the charge into it in 2009. Their first luxury mall under Jose was called Cidade Jardim. It was at that time that they began signing partnerships with the leading international fashion brands. After they signed an agreement with Valentino in 2012, the first Red Valentino stores opened up in Brazil. To know more about him click here.
In 2015, Jose and his family temporarily moved to New York City so that he could oversee the development of a new high-rise apartment building there. Jose first began working for JHSF in 1993. In 1998, he actually helmed the companies very first venture into the retail industry with the Shopping Santa Cruz.