Reputation is very important for people. Businesses of all sizes need to make sure that their online reputation is good so that they can continue to attract the customers that they need in order to not only succeed but also expand. If one does not have their reputation on their mind, they are sure going to be vulnerable to a lot of attacks on their reputation. Not only are the attacks vicious, but they can last a long time. One example of a company that has been faced with an attack on its reputation is H&M.
H&M is a fashion retailer that offers plenty of unique clothes for men and women. H&M has been discovered to be shredding the clothes that have been returned instead of donating them. This has brought in a lot of attacks and loss of revenue. H&M has been spending the next period of time taking on the different negativity that comes from the press. For one thing, they have had tons of other accusations thrown their way that they have been trying to shake off. While they are still rising in stocks, they are still faced with that dark cloud. As a result, they are very limited in their ability to attract customers.
H&M is only one example of a business that has been hit with a lot of attacks to their online reputation which seems to have started from somewhere. One thing that could be said is that this might have been prevented if companies like H&M thought about reputation a lot earlier than when they have been faced with an attack to their reputation. If they would’ve found an online reputation management company to handle their campaigns, then they might have been able to prevent some of the attacks, because the online reputation management firm could’ve advised them on what they can do to secure their reputation.