Desiree Perez has been working with Jay-Z for more than 20 years as his right-hand woman. Before joining Roc Nation in 2009, she was key in running operation at SC Enterprises showing how far the two have come together. Better known in the music industry as Des Perez, Desiree Perez is currently the COO at Roc Nation where she is responsible for day-to-day operations at the Entertainment Company and record label. Her job entails overseeing publishing and labeling activities at the firm.
Des Perez is also in charge of coming up with long term marketing and promotion strategies for the music artists she works with. Additionally, she also represents her artists at the negotiation table. She is good with numbers and has negotiated some of the best deals in the industry to date. She is credited with getting Samsung to promote Rihanna’s “Anti “tour for a record $25 million cementing Riri’s name as an icon in the music industry. Another record deal she negotiated was in 2008 when she brokered the $150 million deal between Live Nation and Roc Nation which went down in history as one of the biggest contracts ever signed then.
Jay-Z and Desiree Perez have come a long way together therefore it comes as no surprise that she negotiated the deal between Tidal and Sprint. Tidal is Jay-Z’s music streaming platform that has sent shock waves across the industry. Desiree Perez got Sprint to invest $200 million into the music streaming platform. By leveraging the relationship between the two companies, she also thrust Jay-Z’s “4:44” album to platinum status by offering free downloads for the album to one million people. Better yet, her industry knowledge and business acumen got the album to platinum status even before its official release.
For someone in the music industry, Desiree Perez values her privacy and generally keeps away from the spotlight. However, every once in a while she steps forward such as when she spoke out about whether the Made in America festival usually held in Philadelphia would change locations thanks to a rocky start between the city’s new mayor and Roc Nation. As fate would have it, Philadelphia still plays host to the festival to date.
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