How HGGC Scored Touchdown with Integrity Marketing Group

There are a number of private equity firms looking to make a big score in the current boom market. One of those private equity firms has been able to take a Life and Health Insurance Marketing firm to new heights in the span of a couple of years. That firm, HGGC, is realizing big profits thanks to their investment in Integrity Marketing Group.

HGGC is known as a top mid-market private equity group based in Palo Alto, California. The firm has 60 companies in their portfolio with a total investment of $4.2 billion. Companies in the HGGC portfolio include AutoAlert, Serena, IDERA, Aventri, FPX, Integrity, Davies Group, Pearl and MyWebGrocer.

The current star of the firm’s portfolio is Integrity Marketing Group. Specializing in marketing Life and Health Insurance to the senior market, Integrity has seen revenue triple since HGGC’s initial investment two years ago. According to Integrity’s CEO and Founder, Bryan W. Adams, “The firm now has over 130,000 and over $850 million in a realized annual premiums.” The company markets specialized Life and Health Insurance products such as Medicare Supplement and Long-Term Care.

Founded in 2007, HGGC has executed over $60 billion dollars in transactions. Capital for these investments were made possible by three funds raised by the firm over the pasted decade. The first fund, known as “Fund 1,” raised $1.1 billion dollars in 2008. In 2014, the firm opened “Fund 2” and raised $1.3 billion dollars before closing in 2015. Soon afterward, the firm created “Fund 3.” This flagship fund raised $1.8 billion dollars.

Capital for these three funds were raised from a number of pension funds and international insurance agencies. Investors include Pennsylvania Public School Employees’ Retirement System (PSERS), CNP Assurances, Brederode SA, and The California Public Employees’ Retirement System (CalPERS).

Key personal at the firm include Leslie M. Brown, Gregory M. Benson, Jr., Richard F. Lawson, Jr., Neil H. White, and Hall of Farm winning quarterback Steven Young. Since its inception, the firm has won a number of awards including 2014 M&A Mid-Market Private Equity Firm of the Year by Mergers & Acquisitions magazine. As the company enters its next decade, HGGC will seek to further boost the revenues and profits of their portfolio companies.

https://www.reuters.com/article/us-helpsystems-m-a-hggc/private-equity-firm-hggc-to-invest-in-helpsystems-sources-idUSKCN1GA17G