Most of the dating apps out there are almost the same. They have the basic features where you can see the profile of the other person and then contact them using their messaging service. Many dating apps claim that they have some USP, but in the end, it is almost the same as the others. Also, most of these apps are not safe, and many women and men end up being bullied by others leading to decreased self-confidence in them. But, this is where Bumble sets itself apart from other dating apps.Talking about the app in an interview, its founder Whitney Wolfe Herd said that she has always hated dating and the thing she disliked was that it was the men who had the control on most of the dating apps. The society has forced women to think that they cannot make the first move when it comes to their dating life. It is always the men that have been given this opportunity.
By introducing Bumble, she wants to change the mindset of the people, and the response she has received proves that there are more women out there who think the same way. Bumble, the new app by Whitney Wolfe Herd, forces the women to message their match first. They are given 24 hours to respond to their matches, or they disappear. It gives the women the power to message their match and take their talks forward. But, it does not mean that the app has not attracted men. The reason for its popularity among men is because they can find better matches for themselves and are not treated as creeps.
Whitney Wolfe Herd set up Bumble along with Andrey Andreev, the founder of Badoo, from a small room in her hometown, Austin, Texas. They recently shifted to their newly designed headquarter that reflects their company’s policies – ‘women first’. About 80 percent of their employees are women and also have women in all the head positions. Whitney Wolfe Herd does not consider herself as a tech person but more of a creative one. Whitney Wolfe Herd believes that Bumble has been successful because of her hard-working team. Instead of trying to do everything by herself, she believes that it is best to hire someone with the expertise to ensure that they are successful. Bumble already has three million users from around the world and are still getting about 25,000 downloads every day.