Whitney Wolfe Herd One of the Few Successful Women in the Tech Industry

Most of the dating apps out there are almost the same. They have the basic features where you can see the profile of the other person and then contact them using their messaging service. Many dating apps claim that they have some USP, but in the end, it is almost the same as the others. Also, most of these apps are not safe, and many women and men end up being bullied by others leading to decreased self-confidence in them. But, this is where Bumble sets itself apart from other dating apps.Talking about the app in an interview, its founder Whitney Wolfe Herd said that she has always hated dating and the thing she disliked was that it was the men who had the control on most of the dating apps. The society has forced women to think that they cannot make the first move when it comes to their dating life. It is always the men that have been given this opportunity.

By introducing Bumble, she wants to change the mindset of the people, and the response she has received proves that there are more women out there who think the same way. Bumble, the new app by Whitney Wolfe Herd, forces the women to message their match first. They are given 24 hours to respond to their matches, or they disappear. It gives the women the power to message their match and take their talks forward. But, it does not mean that the app has not attracted men. The reason for its popularity among men is because they can find better matches for themselves and are not treated as creeps.

Whitney Wolfe Herd set up Bumble along with Andrey Andreev, the founder of Badoo, from a small room in her hometown, Austin, Texas. They recently shifted to their newly designed headquarter that reflects their company’s policies – ‘women first’. About 80 percent of their employees are women and also have women in all the head positions. Whitney Wolfe Herd does not consider herself as a tech person but more of a creative one. Whitney Wolfe Herd believes that Bumble has been successful because of her hard-working team. Instead of trying to do everything by herself, she believes that it is best to hire someone with the expertise to ensure that they are successful. Bumble already has three million users from around the world and are still getting about 25,000 downloads every day.

Source of the article : https://www.dmagazine.com/health-fitness/2017/12/party-pics-whitney-wolfe-herd-and-amber-venz-box-launch-the-cherry-app/

Women Taking Control – Whitney Wolfe’s Brilliant Dating App!

When Whitney Wolfe graduate a private college in the heart of Dallas, Southern Methodist University, and went on to create her own business at the age of 22, things were looking very good for her. Presently, her situation has never looked better as she is the CEO of her own company called “Bumble”.

Born in Utah, Whitney Wolfe is an international studies major who took the dating industry by storm. Currently, her creation Bumble has over 50,000 users daily. The innovative business model and differentiated way of operating is what made the app so popular. The bottom-line is that women have to be the ones to message first if a matching occurs.

Since her creation is one of the most pertinent inventions in world of online dating, she has already received hefty offers to let go of her business. Many resources report that she said no to a $450 million offer to sell her app to the Match Group. The fact that the offer went up so high comes as not surprise knowing how fast business is growing. With offices in Texas, Australia, London, Germany, and soon New York, the app has taken over the industry with high velocity.

As far as Whitney Wolfe refusing the offer, the valuation was not right in her eyes. The company should have been valued more, and looking at all of their financial information, she was not wrong.

Whitney Wolfe’s career however, was not always so fruitful. After she co-founded another giant in online dating world, Tinder, she soon left and sued the company. She also sued the Match group as well. Sexual harassment charges she filed were settled out of court, while another employee implicated was fired.

Nonetheless, the refusal of a $450 million offer have little to do with the history between the two. Wolfe has made her brand stand out in the market with a slight tweak that others did not think off. This has enabled her to overtake market shares from other companies which are now trying to get it back. With bright future ahead of Bumble, Wolfe is hardly wrong to decline any offers made.

To know more visit @: www.forbes.com/profile/whitney-wolfe/