For a really long time we have been looking for more info on Doe Deere and her very popular makeup line, Lime Crime. So, when we came across her interview with Ideamensch, we were really excited. She had answered all the questions to whose answers we were looking for. Her very first question was where she got the inspiration to start Lime Crime. She went straight to the point saying that launching her company in the year 2008, was a necessary measure but was also inspired by the bright clothes that she used to make back in the day when she was sewing. Deere had noticed that you would rarely come by bright makeup. Hence, if you loved bright colors it was really hard to find a makeup that matched your wardrobe. So she formed the company for herself and the people who have the same craving for bright colors.
You will agree with me that the company has really been a success. This is due to constant innovations that stir up the market and keep things excited. When asked how she comes up with all her business ideas, she said that it does take time and she has to be really patient. But when inspiration strikes she doesn’t waste even a second. She starts acting on it before she loses motivation.
Deere told Ideamensch that she is really excited about how customers are doing more of their shopping online instead of going to the local stores. This has given her an opportunity to reach a market that is beyond the US. Deere speaks on how she foresaw the future of e-commerce and decided to depend on it for her business success. So far, it has paid off. All you need to do is be creative.
This velvetiness genius advices entrepreneurs to develop a culture that supports their employees instead of being bossy. She commented that she herself has grown her business by following this rule. She always make her employees feel appreciated. And, this goes a long way in making her employees productive and they extend the same courtesy to the customers.
She also advised entrepreneurs to start their dream jobs as soon as possible. The greatest mistake one can do is lie on their ideas for fear of failure. She also mentioned that having a great customer care team would go a long way in the success of your business.
Lime Crime is the innovative and boldly colorful cosmetics company that is going far beyond trend setting in its online business model. First launched in 2008 by Internet entrepreneur Doe Deere, Lime Crime has made brilliant use of the Internet to market its colorful and wild product line, which includes lipsticks, shadows, liners and more.
Doe Deere has made full use of all the marketing tools the Internet offers, and her effective use of social media has lead to breakthroughs in spreading the word about Lime Crime Cosmetics. Just recently, the Instagram page for Lime Crime broke through with over 2 million visitors. That’s an amazing accomplishment for any company, and Lime Crime’s presence on social media is now a major force to be reckoned with. Find them on Instagram at @limecrimemakeup.
According to Deere, one of the key aspects of Lime Crime’s Instagram page is its interactive quality. The company’s product users are asked to post pictures of themselves using Lime Crime to show off their own innovative looks. The postings on the page are utterly beautiful, and they show the range of looks possible by using Lime Crime. The more users post images, the more other fans post their own looks, all the while promoting the beautiful way these cosmetics can be used. Now that is marketing genius!
Lime Crime has a bold style in the way color is used in its products. The Unicorn Lipstick is a matte lip color that offers shades that vary from pink to purple to blue, green, orange and even yellow. The colors offered in Lime Crime eyeshadows and liners from Urban Outfitters are equally bold, and when applied artfully, they offer women a unique kind of beauty.
All the products in the makeup line are overseen by Doe Deere herself, and her lipsticks are often compared in quality to much higher priced products, like lipsticks from the Kardashian brand. Women are realizing, through Instagram and other social media, that Lime Crime offers them incredible makeup at a affordable price. This is a brand that’s really showing how it’s done, in a very innovative way.
Self-made business woman and color enthusiast, Doe Deere lives to break the mold. Every aspect of her make-up brand, Lime Crime, is built on exploring new possibilities and taking risks others would never dream of taking. The company is primarily on-line based, which was heavily doubted when Doe first started it in 2008, and is now successful and far reaching. This bold brand of cosmetics tests the limits of color with vibrant palettes. Doe encourages everyone to experiment and follow their impulse when it comes to colors and life.
Some anti-rules that Doe urges anyone who wants to shine follows are almost directly counter to those that most women are taught to strictly adhere to their whole lives. Advice for women who have the urge to break the typical rules of fashion and style from Doe is listed to that urge and go with it. As an entrepreneur, Doe uses a combination of facts and information to make business decisions, but heavily relies on intuition as well. If something in her gut tells her a deal is wrong, she honors that feeling, and says that her brand should inspire the same level of confidence in her costumers intuition.
When choosing outfits, make-up, shoe, or accessories, Doe’s simple trick to being what has been called risky boils down to an essential mind set. Doe advocates that if someone wants to where something, they should; easy as that. Whether it is pairing different patterns or adding new and exciting color combinations to an outfit, Doe claims that following the generally accepted rules is never a must. Anything worn should be an expression of how a person feels at that time, whether it is fun and vibrant or business professional. Do not be afraid to wear clothes or make-up that is different from the norm. Doe spent most of her younger years experimenting wildly, and often with unexpected results, which eventually led to her current style and brand.
From this experimentation and unique new look, Doe created the successful line of cosmetics now known as Lime Crime. The name alone creates an imagine of daring creativity and strong individuality, and the products deliver on that promise thanks to Doe’s direct involvement with every marketable item. Doe Deere’s personal investment in her business and flare for vibrant colors has made her brand an international success.
Thousands think of Doe Deere as the unicorn queen. This unicorn queen is also the CEO of Lime Crime Cosmetics. She thinks of her cosmetic customers as unicorn queens too. They are the type of people that like her whimsical makeup line. They realize that it is a unique makeup line that welcomes self expression. Doe Deere is one beauty expert that knows breaking fashion and beauty rules takes guts. However, Deere is able to break those fashion and beauty rules with great fashion sense. The pastel haired beauty has quite a few rules that she likes to break. Her number one rule is to break at least one of the traditional fashion rules every chance that you get.
The traditional rules are very outdated. The traditional rules try to create a uniform look for every woman. However, Doe Deere believes that women should learn to use their creativity to create an individual look. For example, one day they might feel young and fabulous, although they are forty something. Create an outfit and makeup look to suit the mood. For example, mix several patterns and fun colors together. Go wild. The next day, one might feel like a kid. Create an outfit and makeup to match that mood. Doe believes in mixing wild pastels and bold fun colors to create a youthful look. Clearly, Doe Deere believes in dressing the way that you feel at the moment.
About Doe Deere Doe Deere’s whimsical makeup line has created a lot of interest. Her fans would like to know a little bit more about her origins. Doe Deere was born in Russia. However, Deere grew up in New York City. Her great fashion and beauty sense started very young. This was due to the exposure to fashion and beauty in New York. Doe Deere looked for a makeup line that allowed her to show her creative side. She came up empty handed. This led to her creating Lime Crime, her own cosmetic line.
Doe Deere was looking for a name to represent her unique cosmetic line. She modeled her cosmetic line after her fashion line on an auction site. Lime Crime is representative of bright, bold, and mysterious colors. In 2008, Lime Crime was launched. Doe Deere has not looked back since that starting point. She looks forward to creating more fabulous colors and products to guide women to using their creative side.
Doe Deere sparkles by her own designs and continues to inspire countless women to dismiss some of their fashion rules so they can be as colorful and original as her since her makeup line, Lime Crime was launched in 2008. Deere’s entrepreneurial and artistic successes have been celebrated by Self-Magazine illuminating to all that her strong character comes from a remarkable instinct and thought provoking morals as her make up line is produced without animal cruelty. Her passion is to impact women in positive ways that will help encourage anyone that needs to feel brighter than they could have ever imagined for themselves. After all, Doe Deere is the creative stimuli that is motivating women around the world to do it their way through unicorn imagination.
Remembering back to being a young girl playing make up and dress up and the hours of imagination that radiated out of her was intense and satisfying. This hypnotizing, CEO, Doe Deere has been able to bottle these beloved childhood experiences through her make-up line and design ideas. The inspiration that Doe Deere triggers into this world is unparalleled to the inspiration that she initiates in the human spirit.
When it comes to breaking some fashion rules and heading for new prospective Doe Deere has some great ideas. First, Bold Lips and Bold Eyes are a great match up and no longer need to be thought of as a one or the other concept it is time to make them both work for you. Next, it isn’t a crime to Mix Too Many Colors especially these days the best way pull it all together is to coordinate your colors everywhere from head to toe. Doe Deere reports that if you have Unnaturally Colored Hair put aside the Black tones and Neutrals you have been wearing and let the Color in. Some of her favorite color combinations to mix up are pinks with green and lavender.
Historically fashion rules have looked down on Mixing Too Many Patterns but Doe Deere encourages women to let the patterns out to play. By matching colors to different patterns you can put together some breathtaking combinations that really brings out that inner child. Now it’s time to play and if you really want to get crazy then it is a new rule to love wearing your favorite Socks with Open –Toed Shoes or Heels. It is obvious this rule was put in place by offenses committed by wearing socks with sandals this is not the same concept here and once you get past it you will see just how exciting and fun it is to dress up your feet. This is Deere’s way of saying if you Have to Dress Your Age you can still rock your look with all of these new methods to outdated fashion guidelines.
Lime Crime is a hot new company that offers today’s makeup with a brand new spin. No more boring, drab makeup being sold with old marketing ideas. Lime Crime actually shows the makeup and the texture online with all the beautiful bursts of color and their attributes showing through. Lime Crime has makeup available for the lips, eyes, nails and hair. There is no other company that has as many shades of color and textures as Lime Crime. The company does not believe in animal cruelty, and the makeup is made to demonstrate this belief. Not only are there no animal-derived ingredients, but there is no animal testing at any point.
Personality, personality, and more personality is what the products of Lime Crime is all about. Choose lip colors from Black Velvet (Blackest Black) to Wicked (Deep Red) to Trouble (Olive)! Or if you dare experiment with our eye colors ranging from Pumpkin Spice Creamy matte to Luminous Cornflower Blue! Lime Crime has unleashed a new era of makeup, catering to an audience that simply could not find colors daring enough. Well look no further this agency has gone beyond the limits taking you exactly where you want to go. Show off your nails with Once in a Blue Mousse, or dare to make heads turn with Lime Crime’s brand line of hair dye.
Doe Deere is the owner of Lime Crime. She started her own business on Ebay, after realizing that bold makeup colors are extremely hard to find. After a successful run on Ebay Doe was prompted to start her own business. With confidence and motivation she has strived to move forward, investing time and hard work into making her company well known throughout the community.
After working on various jobs Doe knew that starting her business was something she wanted to do. As a Russian born New Yorker full of imagination and spunk, Doe Deere has inspired many makeup companies with her innovative marketing ideas. Utilizing new age online tools to demonstrate the utmost beauty of makeup color and texture. Marketing involves reaching out to the shopper, whether in an expected or unexpected way. Catching the attention of a customer is a unique quality that Doe Deere has mastered and it shows in her company.